Commodity Businesses Beware

Some things are hard to hear, but that doesn’t make them any less true…

“The lesson of Walmart (for consumers) and the web (for business AND consumers) is simple: If it’s not worth crossing the street for, you’re in a commodity business. And if you sell a commodity, you don’t deserve a profit. Trying hard doesn’t count.”

Those words of tough love come courtesy of Seth Godin, whose guest-blogging on A Penny For (as part of the Free Prize Inside blog book tour.) If you’re in the kind of business he describes those words will sting, but you need to consider them: he’s right.