An excellent article in Entrepreneur magazine about getting the word out about your product or service on a shoestring budget.
Supported by some excellent (and approachable) real-world examples, the article highlights 4 main points:
<ol><li>Time and money are interchangeable. You can always save one by spending more of the other.
</li><li>High rent accomplishes the same thing as advertising. It gives you exposure.
</li><li>The cost of giving away a sample is often less expensive than the cost of advertising.
</li><li>In the end, it’s what you say in your ad that matters most. So say something irresistible.</li></ol>
Thanks to Todd at “A Penny For” for the link.